Lens & Print

It is crucial in lenticular process to understand main principles of technology, printing method, lens types. It allows you to easily adjust your project and find the best way of preparing and printing it.


One of the most important parameters is convexity of a lenticula. The more convex the lens, the wider the angle of viewing. Lens with wide viewing angle are better for motion, the narrow lens are better for 3D. Lenses for 3D are thicker than lens for animation. The lower the resolution, the thicker the lens. Thicker lenses are about 4mm (10-20 LPI), the thinnest lenses are about 0,2mm (200 LPI). It is very important to determine the distance between image and viewer. Below a short table with these dependencies. 


Using latest digital technology allows us to produce lenticular posters of any kind. We can offer solutions for outdoor and indoor purposes. Sizes start at A3 and go up to 120 x 180 cm in one piece. There is no limitation in quantities – we can start from 1 copy. Posters can be framed, laminated on rigid materials, have their own hanging systems etc. Of course we can support your graphics department with all the necessary knowledge, we can advise on finished design and finally prepare mock-up before production.

The selection of the type of lens is very important for the proper functioning of the effect. It is possible to mix effects on one lens with some restrictions:


  • The 3D effect on a 40 LPI lens for flips or 20 LPI for animation will be about 50% weaker than when using the lens 28 3D LPI or 20 3D LPI.
  • Flip effect on 28 LPI or 20 LPI 3D lens will work well, although these lenses are more expensive and if the main effect is flip, there is no need to use them


Small format prints means everything smaller than b2 (500 x 700 mm). They are used mainly in promotion and the possibilities of use are numerous. They may be a postcards, woblers, note pad covers, invitations or many different elements of bigger or final product. They may be finished with magnet, corc, adhesive – almost no limit to client’s imagination.


We divide them according to the size of edition. It’s a different kettle of fish to produce 100k of postcards and to produce only 500 pcs.. We also have different lens types. Different effects, finishing and the size of production in a way determine the kind of material used for printing.


Different effects, finishing and the size of production in a way determine the kind of material used for printing.


Please refer to table.